Portfolio
Here are some samples of my writing that cover a variety of industries, clients, and types of content, all under the umbrella of sustainability and purpose. Interested in hiring me for a specific type of writing that isn’t featured here (for example, ghostwriting or award applications)? Get in touch.
B2C
Vegan Food & Living
Veganfoodandliving.com is the digital branch of the UK’s best-selling vegan print magazine.
Listicle
10 sustainable smartphone apps that will help you live a greener life
A list of ten sustainable smartphone applications with lighthearted descriptions and relevant statistics.
Read time: 6 mins
ALL IN
ALL IN brings together the world’s sustainability specialists and solutions all in one place to enable everyone to discover, transform, and thrive.
Video Script
Brand introduction video
A short video introducing ALL IN on social media.
Watch time: < 1 min
Social Media
Beta launch LinkedIn post
A LinkedIn post introducing the brand as part of its beta launch.
Read time: < 1 min
Thred
Thred is an online publication dedicated to Gen Z covering social change, culture, tech, style, and career. The writing style of this content is more casual and youthful accordingly.
Article
Are ‘pre-polluted’ babies the new normal?
An article exploring the effects of microplastic pollution on human health.
Read time: 2 mins
Article
How Veganuary popularised veganism in the UK
An article discussing the relationship between UK non-profit organisation Veganuary and the rise of veganism in the UK.
Read time: 3 mins
Predio Property Development
Predio is a high-end Norwegian property developer dedicated to SDG No. 11: Sustainable Cities and Communities.
Social Media
Instagram post about the circular economy
An Instagram post explaining the circular economy in an approachable way.
Read time: 1 min
Social Media
Instagram post for World Bee Day
An Instagram post discussing the crucial role of bees in the environment as pollinators, and how Predio is taking action to restore native wild bee populations.
Read time: 1 min
The Upcycling Market
I co-founded The Upcycling Market to increase awareness of the potential of upcycling and to support the UK’s transition to a circular economy. In addition to my roles of Co-Founder and Director, I managed all communications for the company.
Social Media
Instagram posts
The Instagram account for The Upcycling Market. I developed, wrote, and in select instances edited all of the written content on the page.
Blog
All You Need To Know About Greenwashing
A blog post highlighting a core pillar of the company, eliminating greenwashing.
Read time: 4 mins
Blog
Recycling: What’s Going On Beyond the Bin?
A blog post examining how recycling fits into the bigger picture of waste management and the economy.
Read time: 5 mins
Blog
Q&A with Wildefruit founder, Nicola
A Q&A with the founder of one of the brands sold on the marketplace. I developed the questions and lightly edited the responses for clarity.
Read time: 3 mins
Web Copy
“Our Values” webpage
A page outlining what upcycling is, why upcycling is important, and how the marketplace is preventing greenwashing.
Read time: 2 mins
Product Descriptions
E-commerce product category descriptions
Product category descriptions written for the marketplace catalogue.
Read time: 1 min
Shaker (formerly LUXTRA)
Shaker (now closed) was a London-based sustainable and ethical fashion brand specialising in Italian-crafted premium vegan leather goods made from innovative materials including Piñatex and AppleSkin.
Blog
Inspiring Women Series - Esther Duflo
One of three blog posts I contributed to a blog series honouring accomplished and inspirational women.
Read time: 5 mins
Blog
Inspiring Women Series - Zaha Hadid
One of three blog posts I contributed to a blog series honouring accomplished and inspirational women.
Read time: 4 mins
Way Basics
Way Basics creates sustainable, frustration-free essentials from non-toxic materials. The company developed a patented alternative material called zBoard that is made from 99% post-consumer recycled paper and is 100% recyclable.
Blog
Introducing Our New Colors
A short blog post announcing the release of new product colours, and discussing why Way Basics products are a healthier, sustainable alternative to “fast furniture”.
Read time: 1 min
B2B
Dayrize
Dayrize is bringing product life cycle assessment transparency to the mass consumer market, making it accessible for brands of all sizes to validate their sustainability claims.
Article
Navigating Regulatory Compliance in the Consumer Goods Industry
An article exploring compliance challenges and how Dayrize sustainability intelligence can help.
Read time: 4 mins
Considered Capital
Considered Capital offers practical guidance to help purpose led organisations raise funding.
Video Script
Brand ambassador video script
A testimonial and explainer video for The Alternative Funding School from Considered Capital, a course that helps impact-focused founders explore mission-aligned funding opportunities beyond venture capital.
Watch time: 3 mins
Grasshopper Talent
Grasshopper Talent offers recruitment and talent development services tailored to sustainable businesses.
Blog
“A job is a job” is dead
A short blog post about an important trend in human resources which the founder of Grasshopper Talent has coined "The Great Green Resignation".
Read time: 1 min
Storo
Storo is a visual storytelling studio dedicated to purpose-led people and brands.
Social Media
LinkedIn page description
A new company page description for LinkedIn that captures the unique mission of the studio and what it has set out to accomplish through visual storytelling.
Read time: 1 min
Practice Pal
Practice Pal is a purpose-driven EdTech startup working to restore effective, enjoyable, and accessible music education to schools.
Web Copy
Our Story page
A message from the Founder & CEO sharing the origin story of the company.
Read time: 1 min
Email from a campaign to book a product demo
An email encouraging schools with music departments to book a product demo.
Read time: < 1 min
Sustainable Energy Finance
Sustainable Energy Finance is an FCA-approved finance brokerage helping future-forward businesses source debt and equity for sustainable energy projects.
Social Media
One month in: the future is bright
A LinkedIn Article from the Founder providing an update on the business and sharing some early client wins.
Read time: 4 mins
SmarterX
SmarterX connects the dots between consumer products, regulations, and environmental impact so retailers and brands can sell with confidence.
Web Copy
Web copy
I edited and provided new web copy as part of a major rebrand of the company.
Nonprofit
Common Good City Farm
Common Good City Farm provides affordable, seasonal produce to hundreds of families, especially low-income families, in Washington, DC, in addition to education and employment opportunities and a safe and sustainable community space.
Letter
Nonprofit development letter (pro bono)
A letter from the Executive Director thanking donors for their financial contributions and demonstrating the impact of these donations. This was a pro bono engagement via Catchafire, and is estimated to have saved the organisation $1,390 USD.
Read time: 2 mins
What clients are saying
"I was extremely lucky to work with Jordan on some copywriting work I needed to do for the launch for my new company Storo. I am extremely happy with her manner and level of craft she has brought to this project. It was also a real pleasure working with a copywriter who is driven by purpose like myself. I highly recommend Jordan to any businesses and entrepreneur in need of copywriting services."
Riccardo Sai
Company Director, Storo
"Jordan created a fantastic article for our website on sustainability apps. It was thoroughly researched, well written and sent in ahead of time in case we wanted any changes. We were really pleased with the article and Jordan was a pleasure to work with."
Sally FitzGerald
Head of Content, Anthem Publishing
"Jordan served as a rockstar editor while helping me publish numerous Medium blog posts as well as draft social media marketing to accompany. I'd describe Jordan as someone who is super organized, extremely creative, and a great work partner. Highly recommend!"
Megan Nufer
Founder, Mayven